Our Mission

Growing older is inevitable. But how we age comes down to the choices we make. Research shows that loss of fitness and wrong, limiting beliefs about age accelerate most people’s ageing process.
There is so much stigma around ageing. From the brands who think anyone over 50 should be left alone with their incontinence pads and walking sticks, to our own beliefs about what we can and cannot do as we age. No wonder most fear getting older.
And yet. Research has proven that most problems assumed to be age related are actually due to loss of fitness, preventable disease and fading morale. The good news? You can influence every single one of these.
At Simba, we know healthy ageing doesn’t happen by chance. At any age, whatever medical conditions you may have, we help you make the right choices so you can keep doing the things you love to do.
Whatever that might be.